Introduction

Pinterest has evolved into one of the most powerful platforms for e-commerce stores, offering a unique visual discovery engine to capture attention and drive traffic. With over 450 million active users, Pinterest is ideal for showcasing products and driving conversions. Whether you’re looking to analyse your content, automate pinning, or uncover trending keywords, using the best Pinterest marketing tools for e-commerce stores can transform your strategy and maximise engagement.

In this article, we’ll dive into the top tools every e-commerce brand should consider and explore how each can enhance your Pinterest marketing strategy.

Why Pinterest Marketing is Essential for E-commerce Stores

Pinterest’s ability to capture audiences through visuals makes it ideal for brands in the fashion, beauty, home decor, and lifestyle sectors. According to recent statistics, 89% of Pinterest users actively use the platform for purchasing inspiration, and 97% of searches on Pinterest are unbranded, providing ample opportunity for lesser-known e-commerce brands to reach users.

By leveraging Pinterest’s unique algorithm and design, e-commerce stores can:

• Boost brand visibility and discovery.
• Drive website traffic through strategically designed pins.
• Increase conversion rates by engaging audiences visually.
• Strengthen SEO by using the right keywords and hashtags.

With this understanding of the benefits, let’s explore the best Pinterest marketing tools for e-commerce stores in 2024.

1. Tailwind: Pinterest Scheduling and Analytics

Tailwind has long been recognised as one of the best Pinterest marketing tools for e-commerce stores due to its robust scheduling, analytics, and content creation features. I also enable e-commerce brands to plan, schedule, and analyse pins in a streamlined, user-friendly platform.

Key Features

• Smart Scheduling: Tailwind recommends the optimal times for pinning based on your audience’s activity, maximizing engagement.
• Content Discovery: Allows you to find new content ideas, create cohesive pinboards, and collaborate with other users.
• Detailed Analytics: Offers insights into pin performance, audience engagement, and growth trends.
• Tailwind Communities: Provides access to niche communities to share and discover content, fostering mutual engagement.

Pricing

Tailwind offers a free trial with limited features, and paid plans start at $9.99 per month.

Why Use Tailwind?

Tailwind is invaluable for scheduling and automating your content while providing insights to enhance your strategy, making it one of the best tools for efficiently managing Pinterest marketing.

2. Canva: Pin Design and Visual Content Creation

A visually appealing pin can be the difference between a click and a scroll. Canva is a user-friendly design tool that allows you to create high-quality images optimized for Pinterest.

Key Features

• Template Library: Canva offers thousands of customizable templates specifically designed for Pinterest.
• Drag-and-Drop Editor: A simple, intuitive editor allows anyone to create professional-looking pins with ease.
• Brand Kit: Save brand colors, fonts, and logos to maintain a consistent look across all designs.
• Collaboration: Allows team members to work on designs together in real-time.

Pricing

Canva offers a free version with ample features, while Canva Pro starts at $12.99 per month for expanded tools and assets.

Why Use Canva?

Canva simplifies the design process for marketers who lack graphic design experience. With ready-to-use templates, it’s ideal for creating visually engaging content that grabs attention on Pinterest feeds.

3. PinGroupie: Find and Join Pinterest Group Boards

Joining group boards on Pinterest is one of the best ways to expand your reach and grow followers. PinGroupie is a free tool that helps you search for relevant group boards in your niche, where you can collaborate and share your pins.

Key Features

• Extensive Search Filters: Allows you to filter boards by category, followers, and more to find the best group boards.
• Niche-Specific Boards: Helps you connect with others in your industry, making it easier to engage with like-minded audiences.
• Traffic Boost: Sharing pins in group boards increases exposure and drives traffic back to your e-commerce store.

Pricing

PinGroupie is free to use, making it accessible for marketers at all levels.

Why Use PinGroupie?

For e-commerce brands aiming to reach a larger audience, PinGroupie offers a straightforward way to find relevant group boards, amplifying your reach and increasing engagement on each pin.

4. Pinterest Analytics: In-Platform Insights

Pinterest Analytics is a must for e-commerce brands looking to refine their strategy. It offers insights into how your content performs, from clicks and saves to impressions and audience demographics.

Key Features

• Audience Insights: Understand the demographics and interests of users who interact with your pins.
• Pin Performance Tracking: Track the effectiveness of individual pins, including clicks, saves, and impressions.
• Conversion Reporting: Set up conversion tracking to see how your pins influence purchase behavior on your website.
• Trend Spotting: Identify trending topics and keywords to stay ahead of competitors.

Pricing

Pinterest Analytics is free and available to any user with a business account.

Why Use Pinterest Analytics?

By analyzing audience behavior and pin performance, Pinterest Analytics helps e-commerce marketers make data-driven decisions to enhance their marketing strategy and meet customer needs more effectively.

5. Ahrefs: Keyword and SEO Research

For those looking to optimize content specifically for Pinterest search, Ahrefs provides valuable SEO insights, including keyword rankings, search volume, and competitor analysis.

Key Features

• Keyword Research: Discover high-ranking keywords that align with Pinterest’s search algorithm.
• Competitive Analysis: See which keywords and pins your competitors are ranking for.
• SEO Insights: Find keywords with high search volumes and low competition to incorporate in your pin descriptions.
• Backlink Monitoring: Track which websites link back to your Pinterest content, giving you a broader picture of your brand’s reach.

Pricing

Ahrefs offers a trial for $7, with premium plans starting at $99 per month.

Why Use Ahrefs?

Ahrefs provides in-depth SEO insights that help e-commerce stores optimize content for Pinterest search, making it easier to reach relevant audiences and increase organic traffic.

6. Planoly: Visual Planning and Content Management

Planoly is an excellent visual planning tool for brands looking to create cohesive, aesthetically pleasing Pinterest boards.

Key Features

• Drag-and-Drop Interface: Arrange pins visually on a board to ensure a cohesive look.
• Post Scheduling: Schedule and manage pins in advance to streamline content workflows.
• Analytics: Track engagement, follower growth, and top-performing pins.
• Hashtag Suggestions: Find popular and trending hashtags to enhance visibility.

Pricing

Planoly offers a free basic plan, while paid plans start at $7 per month.

Why Use Planoly?

For e-commerce brands focused on creating a cohesive visual presence, Planoly simplifies the process of arranging and scheduling pins, enhancing your brand’s visual appeal on Pinterest.

7. SocialPilot: All-in-One Social Media Management

SocialPilot supports Pinterest along with other social media platforms, allowing you to manage multiple channels in one place.

Key Features

• Bulk Scheduling: Schedule multiple pins in a single batch, saving time and effort.
• Content Curation: Find content ideas within the platform to supplement your pins.
• Detailed Analytics: Monitor engagement rates, click-through rates, and follower growth across all social channels.
• Collaboration: Manage team workflows and assign tasks to streamline social media management.

Pricing

SocialPilot’s paid plans start at $30 per month.

Why Use SocialPilot?

SocialPilot is ideal for e-commerce stores with a multi-channel strategy, as it allows you to manage Pinterest and other platforms efficiently, ensuring consistent messaging across channels.

8. Viraltag: Visual Content Scheduling and Marketing

Viraltag is designed specifically for visual content, making it an excellent choice for Pinterest. It supports visual content scheduling, editing, and monitoring.

Key Features

• Unlimited Scheduling: Schedule an unlimited number of posts, particularly useful for high-volume content strategies.
• Content Reposting: Automatically repost high-performing pins to maintain consistent engagement.
• Social Media Analytics: Track the performance of each pin to refine content strategies.
• Built-in Editing: Edit images within the platform to enhance the visual appeal of each pin.

Pricing

Viraltag offers a free trial, with paid plans starting at $24 per month.

Why Use Viraltag?

For e-commerce brands focusing on visual appeal, Viraltag’s comprehensive tools provide everything needed to create, edit, and schedule engaging Pinterest content.

Conclusion

Pinterest remains an influential platform for e-commerce stores looking to engage visually with audiences. Choosing the best Pinterest marketing tools for e-commerce stores can significantly streamline your strategy, enhance content quality, and boost conversions. Each tool offers unique advantages, from scheduling automation and analytics to design and keyword insights. Whether you need a powerful scheduler like Tailwind, a design tool like Canva, or analytics from Pinterest’s own platform, leveraging the right tools will help your e-commerce brand thrive on Pinterest in 2024.

Some links in this article may be affiliate links, meaning they could generate compensation to us without any additional cost to you should you choose to purchase a paid plan. These are products we have personally used and confidently endorse. It’s important to note that this website does not offer financial advice. You can review our affiliate disclosure in our privacy policy for more information.